Every website has content meaning texts and multimedia. Content means information made available by a website and it's objective. From video, audio, text to file everything is a part of the content. Contents uphold the true purpose and services of a website and makes the visitor acknowledge what the website is about. It carries the information which is encoded digitally to address the visitors the reason of the websites development. The content is provided by the websites projects initiator which should be you. It is not the work of the developer to write content as the developer is not the owner of the business you are. You can hire a content writer if you need content for your website. If the content is SEO friendly you will get good result in search engines.