Social Media Marketing

What is social media marketting

Social media is a platform where people engage in socializing along with personal business and in social events and activities. And the way this same platform is used to spread business awareness or the technique of advertising is called social media marketing. So that is the prepose of social media.

How is social media connected with marketing?

There was a time when there was no social media and people use to do advertisement using television or leaflets hand to hand or organized events or parties to spread awareness for a subject or a product. Effective or not that was how in past times before the mass digitalization was established they used to do advertising. When the era of technology came at it's peak digital platforms were developed where people started to gather as a digital social group.

When a group of people in society are connected in digital media they engage in a lot of events and activities as a group. When they join a digital social media platform where a big group of like minded people or people who value a subject or a product gather it creates an opportunity to do advertisement on that particular social media group.

How effective is social media marketing?

Social media marketing is more effective now a days then ever before. Because of technological bridge we already have broken the social domestic and even international barrier. It did not just gave us the opportunity to implement the marketing strategy domestically but also abroad. That means now we can reach international levels of product advertisement using social media platforms to spread our business and it's awareness in to international level. It is all possible because of social media and how it was built for people to be a place where they can be connected socially and also get the benefit of advertisers if needed.

What are the ways social media marketing happens?

There are many ways to do social media marketing. Social media marketing is more like a technique. Imagine 10 million people together in a group who socialize with each other every day and recommend friends and family products which they find useful or unique. They instantly recommend and share it to others. That means an product is being marketed or advertised without even the need of any advertising cost! Sharing is just one free way how social media marketing happens which is public sharing. Then we have the paid method where advertise agencies take the responsibility to make aware of a product or a brand by showing them on sports events, broadcasts and even with speech and television. The main goal is to make the public aware of the subject or product. When that happens and if the subject or product is impactful then it becomes a success. So along with social media marketing there are other ways which are also important to note in terms of advertising or doing marketing campaigns.

What are the strategies to social media marketing?

The free ways to do social media marketing is to do it from the group which is establishing the business. Some people want there businesses to flourish in days or months. But the reality is if the subject or product is not enough compelling or popular to the consumers or people then it does not how much money is invested in social media or mass marking it will have no effect on the business. So along with marketing strategy you need business strategy combined. It is very much connected. Because one business a thousand or a million people might be doing. You have to give the people the reason why they would come to your business. That is the first thing to remember and that is to be effective on your business knowing what kind of impact can it make in the market. So if the business strategy is well enough then there are businesses which need less marketing yet it can flourish.

The paid way is more like the hard way but the best way too. Because in that way you know how many people you are trying to advertise to and you also can target the amount of people or even geologically select which area, group or category of people you want them to be advertised. Not just that but there are countless social media which have big groups inside them and you can use any particular platform you like and do advertising or marketing campaign on that group of people with such flexible filtering. In that way you know your customers more and can focus on the business to grow more rapidly. Digital media and social media marketing gives us such flexibility now a days that advertising has become game changer for new businesses.

What are the platforms where social media marketing would be effective?

If Social media marketing is never about only doing it digitally it can be a word of mouth it can be peoples awareness it cane be popularity or even a mass marketing campaign. So the effect is not on the social media unless we know which platform has your consumers or people that you want for your business. Every planform has people but faltering them is the advertisement agencies work. Now a days most platforms have algorithms to filter those group of people. So it would be better to know which advertisement platform cost more or less has more consumer more benefits for the marketing campaign and how much would be the outcome. That is a calculation which should be made before any advertisement because there might be 10 customer in a group of 1000 people which cost you 1000$ on each people to be advertised but that means you have to make profit our of those 10 customers to cover the cost of the 980 people who did not came after the marketing. And then there is another platform which has 1000 people with 300 customers. So we have to know which planform cuts to cost and increase the number of people from the successive marketing. That is just one basic way social media marketing happens. There are so much more advanced things and ways it takes effect, but it is all a technique from start to the end for a business to be established using different marketing strategies.