A content is a group of information put together in a complete or organized sections and writing those type of contents are called content writing.
When writing contents for websites people usually write about what their website is about, their services, status, socials, achievements or even showcase their success in a digital in an organized way. So those who visit the website can see everything about an organization or a company in a very organized and in a beautiful manner. That is the prepose of content writing and that is to uphold what the website. So, everything a website has from headers, titles, descriptions, images, videos and everything which is in the website is included in content writing. The more organized the information you provide on the content the better your content writing becomes in terms of SEO.
The benefits of content writing in terms of both SEO and in general are praiseworthy. Imagine someone coming to your website, and you have everything organized in such a beautiful way that whenever they want to know about something that is related to your business or organization, they can look up on your menu and see all the sections divided in an organized way with proper content and nice headers to describe the large content in a short and simplified way. It is not just beautiful and praiseworthy for the viewer but also for the search engines, as the more beautifully you write in detail about your website and everything describing it, the better your position becomes in the search engines.
Although content writing may seem easy at first but it is a bit complicated too. Most people think if they put some text on their website the search engines will rank it top, but unfortunately that is not the case. The content has to be written according to SEO friendly content writing guidelines and along with some regulations. By following those rules and regulations only then the content becomes an asset for the whole website. So in terms of SEO (Search Engine Optimization) content writing has a direct relation in between them. So, be sure to write but according to narratives of SEO guideline.
The best way to do content writing is to do research on your business or organization, what are the keywords which people search that is related also with your content or even product. You can also get SEO analytics to do research on your website along with seeing who is your competitor and what are the keywords or contents by which implementing you can also rank better like them or even get ahead of them. The better you analysis is the more finer the content gets for your website and the better it ranks meaning more free visitors for you just for doing all that hard work. Blogs and articles are a good way people try to get more traffic because you can write about a vast amount of topic about a subject with good amount of content writing and using certain keywords to specialize that content to make it more content worthy.
Although you could take guideline or idea but If you copy the exact same content from other peoples content from their website then it can cause problems for you in terms of SEO. Now a days plagiarism is something which search engines can also detect very easily so it is better to optimize your content accordingly in a reconstructive way so that it is not exact but may express the same meaning as a content. Other than that content such as audio, video, even images and certain logos also have copyrights on them. So, be sure not to use copyright contents on your website unless you have the permission the use it on your website. Although you can write whatever you want in your website it is recommended to present a unique way of writing content. So always to try follow the SEO guidelines on how to write contents properly in a safe and organized way.
More than skill you need proper information about what you are writing and after getting all the information what you need is how to organize all those information's correctly in a section-wise, beautiful and in an informative way. For example, You take all the information's and divide them into different sections or topics and then you simply describe about it with proper keywords which are present in the head and you do this for all the sections you have. Every section has a header and some text content below it. In that way the content is more connected to the header you have tagged. So that means in some way the whole website whether it is heading, general text or information's, images, videos, audios, meta tags, alt text, title and everything else is connected with content writing and content writing is connected with SEO. That means writing good content means you get a good website.
If you write too less content it is bad and if you write too much content that is bad too. The search engines want balance in everything that is the reason they have a guideline on how to write contents properly. Writing blog post and writing content for a business organization is not the same. When bloggers write they repeat some keywords several times but in general normal business organizations have a sleek and minimalistic design, meaning they don't want their page to show newspaper like text all over their site but they want to show little but potential key content in a beautiful and organized way.
Too much less content may result the page to have low SEO value meaning other websites who wrote better content will be given value position and preference. But too much content is not good either too. In fact extensive keyword stuffing in content writing is also discouraged in terms of SEO. It can also devalue the content too. So doing analysis and research on this subject is very much necessary. because contents are posted every day and traffic is now a competition for those who want their content to be at the top positions.